innocent’s new Hungry? book

Does the world really need a new cook book? Probably not. However, smoothie brand innocent’s new recipe book, entitled Hungry? (published by 4th Estate, £20) really is rather good. Warning: this post may make you hungry!

Does the world really need a new cook book? Probably not. However, smoothie brand innocent‘s new recipe book, entitled Hungry? (published by 4th Estate, £20) really is rather good. Warning: this post may make you hungry!

The book is aimed at families with small children and, as well as over 100 recipes for straight forward dishes – some healthy and some indulgent treats – it is choc-full of helpful info like how to test for a good or bad egg, and an easy to read chart of what food is seasonal when. And there’s plenty of fun stuff for kids to enjoy, such as the particularly excellent tips for how to make your popcorn last through an entire DVD. Also of note is the photography by Clare Shilland and the on-brand witty captions and copy in general – a trait which is one of innocent’s strongest brand assets. Here a selection of spreads:

Couldn’t resist a close up of this page. It’s a picture of a burger but the caption references a Gavin. How do the guys at innocent know I’m all about the burgers?

Unsurprisingly there’s a whole section devoted to fruit – and there’s also a dedicated drinks section too, which includes a patented “wee-ometer” –  a graphic guide to help you work out whether or not you’re drinking enough water by checking the colour of your wee:

Yet another nice touch – a pocket on the inside back cover, perfect for… well, you can read it for yourself.

We also very much like the 10 Commandments of Washing Up tea towel that came with the book (above).

To find out a little more about innocent and the book, visit innocentdrinks.typepad.com

 

CR in Print

Thanks for reading the CR Blog but, if you’re not also getting the printed magazine, we think you are missing out. This month’s bumper July issue contains 60 pages of great images in our Illustration Annual plus features on Chris Milk, Friends With You and the Coca-Cola archive.

If you would like to buy this issue and are based in the UK, you can search for your nearest stockist here. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine and get Monograph.

More from CR

Degree Shows 2011: LCC

I always look forward to visiting the London College of Communication’s BA (Hons) Graphic and Media Design degree show, and this year didn’t disappoint. Here’s a selection of the projects that most caught my eye…

A Town Called Panic: tonight on Film4

Belgian directing duo Pic Pic Andre no longer make crazy Cravendale ads featuring a cohabiting cow, pirate and cyclist. However, fans of their stop animation antics should tune in to their 2009 feature length film, A Town Called Panic, which airs tonight on Film4 at 10.40 pm.

New Flashman video from Airside

Directed by Timothy Bricknell and produced by Airside, To The Victor The Spoils, is the latest promo for Flashman, the musical collaboration betwixt Lemon Jelly’s Fred Deakin and the Beta Band’s Robin Jones…

Degree shows 2011: Kingston illustration

The graduates of Kingston University’s illustration course sent over a selection of their work as featured on prints, cards and, enjoying something of a resurgence in 2011, the humble tea towel

IIASA_115x115

Graphic Designer

International Institute for Applied Systems Analysis
Centaur_115x115

Integrated Designer

Centaur Media