Innovate or Die competition winners

The Aquaduct, designed by Adam Mack, Brian Mason, John Lai, Paul Silberschatz, and Eleanor Morgan
In last November’s issue of Creative Review, we reported on a new ad campaign/contest that had been set up by US ad agency Goodby, Silverstein & Partners in collaboration with Specialized bikes and Google. Called the Innovate or Die Pedal-Powered Machine contest, the competition challenged participants to create a pedal power solution for offsettng climate change. Entrants were then requested to film their invention in action and place the movie on YouTube.

GRAPHIC DESIGNER

London, EC3R

SENIOR DESIGNER

Guildford, Surrey