Innovate or Die competition winners

The Aquaduct, designed by Adam Mack, Brian Mason, John Lai, Paul Silberschatz, and Eleanor Morgan
In last November’s issue of Creative Review, we reported on a new ad campaign/contest that had been set up by US ad agency Goodby, Silverstein & Partners in collaboration with Specialized bikes and Google. Called the Innovate or Die Pedal-Powered Machine contest, the competition challenged participants to create a pedal power solution for offsettng climate change. Entrants were then requested to film their invention in action and place the movie on YouTube.


Milton Keynes