The Aquaduct, designed by Adam Mack, Brian Mason, John Lai, Paul Silberschatz, and Eleanor Morgan
In last November’s issue of Creative Review, we reported on a new ad campaign/contest that had been set up by US ad agency Goodby, Silverstein & Partners in collaboration with Specialized bikes and Google. Called the Innovate or Die Pedal-Powered Machine contest, the competition challenged participants to create a pedal power solution for offsettng climate change. Entrants were then requested to film their invention in action and place the movie on YouTube.
Over 100 entries were received, and Goodby has announced the winner – The Aquaduct: Mobile Filtration Vehicle, an invention by five California-based design students who wanted to address the 1.1 billion people in the world who don’t have access to clean drinking water. As the film above shows, the pedal-powered machine successfully transports and filters water without burning fossil fuels or wood, which contributes to a reduction in CO2 emissions.
More info on the competition and films of the runner-up inventions can be viewed at innovate-or-die.com.