Inque Magazine editorial design

Category: Editorial; Entrant: Pentagram

Inque is a large-format (245mm × 340mm) literary magazine dedicated to extraordinary new writing. It’s print-only – there is no web iteration – and it carries no advertising, allowing it complete editorial and creative freedom. It will publish one issue per year, for ten years, and then stop, documenting a decade from 2021–2030.

The first issue is 232 pages long and designed by Matt Willey at Pentagram, with the aim of creating a thoughtful, beautiful and collectible printed object. The design and art direction is focused on embracing the things that print is good at – the physical and tactile quality of ­beautiful paper and printing and inks, scale, foldouts, great photography and great illustration – while also thinking about how a magazine might look, feel and behave if one forgets all the old and redundant commercial rules that predetermine how a magazine ‘ought’ to exist.

Design Studio: Pentagram
Design and Art Direction: Matt Willey
Editor: Dan Crowe
Founders: Dan Crowe, Matt Willey