In some cases, it can work really well, so in this article, I will help you to weigh up the pros and cons to see if it is right for your team.
The majority of in-house creative teams are set up as a cost centre. By this, I mean that they are cost to the business and have to work on all of the design requests the organisation requires. From a money saving perspective this works well, the business gains the creative resources they need, when they need them, for a fraction of the cost of using external agencies or freelancers.
But many of these businesses who set up their own in-house creative teams miss an opportunity to turn that team from a cost to the business to a revenue generating and well respected profit-making division.
KEEP YOURSELF CREATIVE
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