In some cases, it can work really well, so in this article, I will help you to weigh up the pros and cons to see if it is right for your team.
The majority of in-house creative teams are set up as a cost centre. By this, I mean that they are cost to the business and have to work on all of the design requests the organisation requires. From a money saving perspective this works well, the business gains the creative resources they need, when they need them, for a fraction of the cost of using external agencies or freelancers.
But many of these businesses who set up their own in-house creative teams miss an opportunity to turn that team from a cost to the business to a revenue generating and well respected profit-making division.
Join our community
This article is available only to subscribers. You can join here.
CR's premium content is available only to subscribers. Join today for the sharpest opinion, analysis and advice on life in the creative industries.
+44 (0)2072923703 or firstname.lastname@example.org