New Talent
CR’s pick of the best talent entering the commercial creative industry today
Helping brands and agencies make
the most of Facebook and Instagram
Inspire
On Brief
CR works with emerging creatives and innovative startups to produce original creative content for Facebook and Instagram
Insights
Tips and advice for using Facebook and Instagram
Great Work!
The best creative campaigns on Facebook and Instagram
In partnership with Facebook & Instagram
On Brief: Museum of Happiness x Hannah Jacobs
Our On Brief project pairs creative talent with startups, non-profits and community groups to create scroll-stopping visuals for Facebook and Instagram. Here we take a look at Hannah Jacobs’ collaboration with Museum of Happiness
In partnership with Facebook & Instagram
Great Work: Defected Records’ virtual music festival
The house label surprised dance music fans with a series of live streams – starting with a 12-hour performance broadcast from Ministry of Sound
In partnership with Facebook & Instagram
Great Work: WWF’s Black Friday Twist
The wildlife charity put a new spin on Black Friday sales promotions, with a series of Facebook ads urging consumers to adopt animals which are endangered or at risk
In partnership with Facebook & Instagram
On Brief: Help Refugees x Luis Mazon
Our On Brief initiative pairs emerging talent with startups, charities and community groups to create scroll-stopping visuals for Facebook and Instagram. Here we take a look at Luis Mazon’s work for Help Refugees
New Talent
A showcase of exciting new creative talent
and interviews with artists doing interesting
work on Facebook and Instagram
In partnership with Facebook & Instagram
Great Work: Specsavers, Don’t Lose the Picture
The optician chain used AR to illustrate the effects of common eye conditions in a campaign to promote free eye tests
In partnership with Facebook & Instagram
Charlotte May on her vibrant still lifes
Our New Talent series highlights visual creatives who are sharing great work on Facebook and Instagram. Here we talk to photographer Charlotte May about her colourful images
In partnership with Facebook & Instagram
On Brief: Freddie’s Flowers x Charlotte May
Our On Brief initiative pairs emerging talent with startups, charities and community groups to create scroll-stopping visuals for Facebook and Instagram. Here we take a look at Charlotte May’s work for Freddie’s Flowers
In partnership with Facebook & Instagram
Oliver Sin on his playful animations
Our New Talent series highlights visual creatives who are sharing great work on Facebook and Instagram. Here we talk to Cheltenham-based animator and former designer Oliver Sin about his work
On brief
Our On Brief project pairs emerging creative talent
with startups to produce scroll-stopping visuals
for Facebook and Instagram.
In partnership with Facebook & Instagram
Great Work: Mark Ronson’s interactive music video
Made for Instagram Stories, the video for Mark Ronson’s track Pieces of Us combines vertical creative with playful stickers and AR effects
In partnership with Facebook & Instagram
On Brief: Yes Tribe x Oliver Sin
Our On Brief project pairs emerging creative talent with startups, non-profits and community groups to produce scroll-stopping visuals for Facebook and Instagram. Here we take a look at Oliver Sin’s animations for Yes Tribe
In partnership with Facebook & Instagram
Great Work: Time to Change’s mental health Messenger bot
Talking about mental health can be daunting – but Ogilvy & Mather and Facebook Creative Shop’s Messenger bot for Time to Change aims to make the process a little easier
In partnership with Facebook & Instagram
Great Work: Farfetch, The World Through Fashion
Farfetch created a wealth of Instagram content to promote its new initiative, Farfetch Communities, which allows shoppers to browse curated edits from a global community of creatives, including Adwoa Aboah and Riz Ahmed
Insights
Tips and advice for using Facebook and Instagram,
how to make effective mobile videos, how brands
in your sector are optimising their reach
and much more
In partnership with Facebook & Instagram
Great Work: KFC’s KFChill
Mother combined mindfulness and gravy in its January campaign for KFC, leading to news headlines and an appearance on a well-known US talk show. We talk to Mother’s ECD Hermeti Balarin and Digital Strategy Director Vairi MacLennan about the project
In partnership with Facebook & Instagram
Insights: How to brief for mobile
A good brief is key to creating a successful mobile campaign. But how should brands and agencies approach briefing for mobile? We take a look at three successful campaigns for Libresse, Snickers and M&M’s
In partnership with Facebook & Instagram
On Brief: Papier x Thomas Harnett O’Meara
Our On Brief project pairs emerging creative talent with startups to produce scroll-stopping visuals for Facebook and Instagram. Here we take a look at Thomas Harnett O’Meara’s collaboration with stationery brand Papier
In partnership with Facebook & Instagram
Insights: Engaging with sports fans on Instagram
Tips and advice for engaging with sports fans on Instagram and creating content that stands out
In partnership with Facebook & Instagram
Great Work: Ted Baker’s Instagram Stories
Ted Baker created a striking set of vertical videos to promote its Autumn Winter collection on Instagram Stories
In partnership with Facebook & Instagram
Insights: Creative considerations for direct response advertisers
Direct response ads now have to compete with brand campaigns on mobile feeds – so how can advertisers create compelling videos that will stand out and inspire consumers to take action? Here, Facebook IQ shares some advice based on recent research
In partnership with Facebook & Instagram
Great Work: easyJet, Look & Book
A new feature created for easyJet’s app offers a novel way to book flights using screen grabs of Instagram posts
In partnership with Facebook & Instagram
New Talent: Fumi Homma
In the latest in our series showcasing emerging creative talent on Facebook and Instagram, we talk to Fumi Homma, a London-based photographer inspired by Americana
In partnership with Facebook & Instagram
New Talent: Jill Senft
In the latest in our series showcasing emerging creative talent on Facebook and Instagram, we talk to Berlin-based illustrator Jill Senft about her whimsical paintings and zines
In partnership with Facebook & Instagram
New Talent: Carlín Díaz
In the latest in our series uncovering creative talent on Facebook and Instagram, we take a look at the surreal and vibrant work of Paris-based creative Carlín Díaz
In partnership with Facebook & Instagram
Insights: How Wonderbly uses Facebook to drive sales of its children’s books
Publishing startup Wonderbly has sold over three million books in the past five years, and claims Facebook has driven more sales than any other media channel. We talk to the brand about its approach to advertising on the platform
In partnership with Facebook & Instagram
New Talent: Caitlin McCarthy
In the latest in our series showcasing great creative talent on Facebook and Instagram, we talk to London based animator Caitlin McCarthy
In partnership with Facebook & Instagram
New Talent: Tishk Barzanji
In the latest in our series uncovering creative talent on Facebook and Instagram, we speak to Tishk Barzanji, a visual artist and commercial illustrator based in London
In partnership with Facebook & Instagram
New Talent: Luis Mazon
In the latest in our series uncovering creative talent on Facebook and Instagram, we speak to Barcelona-based illustrator and animator Luis Mazon
In partnership with Facebook & Instagram
Great Work: Cybersmile, #TrollingisUgly
adam&eveDDB and influencer Chessie King used Instagram Stories to call out trolling in a thought-provoking campaign for anti-cyberbullying charity Cybersmile
In partnership with Facebook & Instagram
New Talent: Roberts Rurans
In the latest in our series uncovering creative talent on Facebook and Instagram, we speak to Roberts Rurans about his bright and charming illustrations