Intel’s human digital billboard

Party is behind this new project for Intel Asia, to promote the brand’s Ultrabook laptop. In order to demonstrate the Ultrabook’s “thinness and responsiveness”, the agency choreographed 60 people with Ultrabooks to create a flash-mob human digital billboard, otherwise known as the ‘Ultrabook pop-up theatre’…

Party is behind this new project for Intel Asia, to promote the brand’s Ultrabook laptop. In order to demonstrate the Ultrabook’s “thinness and responsiveness”, the agency choreographed 60 people with Ultrabooks to create a flash-mob human digital billboard, otherwise known as the ‘Ultrabook pop-up theatre’…

The film above shows the human billboard in action, providing accompanying visuals to a man hailing a taxi, a group of bodybuilders working out, and a girl on her birthday, amongst many other scenes. Check out the Ultrabook pop-up theatre site here for more.

Credits:
Agency: Party
Creative directors: Masashi Kawamura, Hiroki Nakamura, Morihiro Harano
Technical directors: Hiroki Nakamura, Qanta Shimizu, Nobuaki Arikata (Birdman)
Art directors: Masashi Kawamura, Ryo Roy Tsukiji (Birdman)
Designers: Junya Hoshikawa (Birdman), Shinichi Hirata, Miho Ishizuka
Animation: Junichi Arakawa (Birdman)
Film director: Hiroki Ono (Aoi Advertising Promotion)
Web production: Birdman
Film production: dof, Aoi Advertising Promotion, Clip Pictures, inc

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