Intel’s human digital billboard

Party is behind this new project for Intel Asia, to promote the brand’s Ultrabook laptop. In order to demonstrate the Ultrabook’s “thinness and responsiveness”, the agency choreographed 60 people with Ultrabooks to create a flash-mob human digital billboard, otherwise known as the ‘Ultrabook pop-up theatre’…

DESIGNER

Worthing, West Sussex

INDUSTRIAL DESIGNER

Frome, Somerset

SENIOR DESIGNER

Henley-on-Thames, Oxfordshire