Intel’s human digital billboard

Party is behind this new project for Intel Asia, to promote the brand’s Ultrabook laptop. In order to demonstrate the Ultrabook’s “thinness and responsiveness”, the agency choreographed 60 people with Ultrabooks to create a flash-mob human digital billboard, otherwise known as the ‘Ultrabook pop-up theatre’…

CREATIVE DESIGN MANAGER

Leeds, West Yorkshire

GRAPHIC DESIGNER

Farnham, Surrey

PRODUCT DESIGNER

United Kingdom