Intel’s Museum of Me

First there was the Facebook Book, and now we can view our social media content in the form of a virtual museum exhibition…

First there was the Facebook Book, and now we can view our social media content in the form of a virtual museum exhibition…

Created by Japanese agency Projector Inc (which was behind the hugely successful Uniqlock website), The Museum of Me is a campaign for Intel. It works by sucking in all your info from Facebook and turning it into an online exhibit.

The online show opens with title text bearing the user’s name, and then an opening line, describing the show as “a journey of visualization that explores who I am” (appropriately enough, the designers seem to have supped from the fountain of artspeak before coming up with that description).

The exhibition then begins with galleries of images of your friends, and of photos you have uploaded. Virtual people are shown walking around the space and examining your personal imagery with due reverence. Later in the exhibit, there is a text installation, constructed from words found on your wall. Obviously, as with all aspects of the exhibition, the more stuff you have on your Facebook profile, the richer the show will be (my text wall seems to feature the words ‘happy birthday’ and ‘lovely’ a lot, highlighting my lack of imagination on the site).

Later a number of robot arms chuck images around a room, before the exhibition ends with a web of photos of your friends, with you in the centre. The site then offers you the chance to share your museum exhibit back on Facebook. The Museum of Me does raise a few concerns about privacy, which have obviously already been anticipated: the opening page states that Intel will not keep any of the content it takes onto the site, and won’t use it anywhere else. It is nonetheless unnerving to see all your images so easily appearing somewhere other than Facebook, but this only goes to prove that anything placed on such sites is never really that private. Mostly though, the Museum of Me is a fun way of viewing your social media content. Check it out at

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