Introducing The Studio of Williamson Curran

The Studio of Williamson Curran (TSOWC), has designed the catalogue for Tate Britain’s new Schwitters in Britain show (which opens tomorrow). Here’s a look at it and a Q&A with the duo…

Geoff Williamson and Chris Curran met whilst working at Why Not Associates. Now the pair’s two year-old practice, The Studio of Williamson Curran (TSOWC), has designed the catalogue for Tate Britain‘s new Schwitters in Britain show (which opens tomorrow). Here’s a look at it plus a Q&A with the duo…

“The design of the catalogue hints at Kurt Schwitters‘ graphic and typographic work,” says Curran of the duo’s approach to the exhibition catalogue. “At times Schwitters was essentially a graphic designer, publishing his own magazine Merz which had a strong typographic feel using fonts that he himself had designed,” he continues. “We obviously didn’t want to do a pastiche of his work but felt a nod towards it was needed, treating some of the titles in the book as bold graphic elements yet putting them on odd angles that highlight the playfulness of the artist’s collages.”

Creative Review: Tell us a little about The Studio of Williamson Curran – when did you set up the studio and how did you get started?

Chris Curran: We have been running for two years now. Geoff Williamson and I started the studio after working together at Why Not Associates, which was a great experience giving us a foundation in a broad field of design, from car dashboard design and the giant Comedy Carpet in Blackpool through to identities and motion graphics projects including the Dispatches Unseen Gaza promo which was a Best in Book project in CR’s 2010 Annual.

CR: So you left Why Not to set up on your own?

CC: After a really enjoyable eight and five years respectively, we actually both left WNA independently and did our own thing for a bit, freelancing here and there, but then after a year it seemed to make sense to set something up together. We had an aim to have a mixture of print, motion and digital work, which seems to have worked out pretty well, we’re really keen on keeping this openness and not specialising in one area of design

Bionda Castana identity. Photography by Aaron Tilley

CR: Tell us about some of your recent projects.

CC: During the past year we’ve produced several promos for Channel 4, rebranded a luxury shoe company (image above), produced brochures for London College of Fashion, created a film illustrating a poem by Benjamin Zephaniah for Smile for London, and, most recently, designed the catalogue for the ‘Schwitters in Britiain’ exhibition which opens tomorrow on January 30 at Tate Britain.

Word In Motion — Benjamin Zephaniah Poem Animation from The Studio of Williamson Curran on Vimeo.

CR: What projects are you working on at the moment?

CC: We’re already working on another book for the Tate which documents an on-line exhibition called The Gallery of Lost Art that will be removed after a year of being live. Its a joint project between Tate and Channel 4 and you can check it out online at

See more of the studio’s work at

NB Kurt Schwitters fans stay tuned: CR’s Mark Sinclair went to the press preview of the Tate Britain’s Schwitters in Britain show (it opens tomorrow, January 30 and runs until May 12) and will review it here on the blog soon.

More about the exhibition at




CR in Print
The February issue of CR magazine features a major interview with graphic designer Ken Garland. Plus, we delve into the Heineken advertising archive, profile digital art and generative design studio Field, talk to APFEL and Linder about their collaboration on a major exhibition in Paris for the punk artist, and debate the merits of stock images versus commissioned photography. Plus, a major new book on women in graphic design, the University of California logo row and what it means for design, Paul Belford on a classic Chivas Regal ad and Jeremy Leslie on the latest trends in app design for magazines and more. Buy your copy here.

Please note, CR now has a limited presence on the newsstand at WH Smith high street stores (although it can still be found in WH Smith travel branches at train stations and airports). If you cannot find a copy of CR in your town, your WH Smith store or a local independent newsagent can order it for you. You can search for your nearest stockist here. Alternatively, call us on 020 7970 4878, or buy a copy direct from us. Based outside the UK? Simply call +44(0)207 970 4878 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.

CR for the iPad
Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month.

More from CR

Made in Sheffield

Graphic designer Craig Oldham reports for CR from Curated by, a one-day creative conference in Sheffield which, this year, took as its theme the idea of Narrative

Community matters

Building communities has come easy to Facebook and Instagram; retaining loyalty to them is another matter

The medium is the message

This cosy, unfashionable ad is in fact a radical piece of art direction and a masterclass in removing visual clutter

Graphic Designer

Fushi Wellbeing

Creative Designer

Monddi Design Agency