Iron Fists: Branding the 20th c. Totalitarian State

“Glory to the great October!” A Russian poster commemorating the 1917 Revolution,
from Steven Heller’s new book, Iron Fists: Branding the 20th-Century Totalitarian State
In Iron Fists, an illustrated survey of totalitarian visual propaganda, Steven Heller offers an insight into the visual representations of Nazi Germany, Fascist Italy and Communist USSR and China writes Katya Kan. Heller’s argument centres around the idea that totalitarian imagery is based on the potential of brand devotion. “Like any corporate identity campaign,” he writes, “the totalitarian regime demands the brand loyalty of its subjects.”
In his new book, Heller discusses how posters, magazines and advertisements were used within the visual systems of these dictatorships, alongside more formalistic elements such as typefaces and colour palettes…

Why am I being asked to register with CR?

Every month, hundreds of thousands of people visit us here on our website. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. We just ask you to provide a few details about yourself and what you do. Don't worry, we won't share your information with other parties, unless you give us permission to do so. In return you can:

Submit your work

Send us your latest projects, which we will review and consider to be featured on our website or in print.

Access our full archive

This site contains over 10 years’ of CR content, including magazine articles. Register to gain full access to everything.

Receive our newsletter

Our daily email of inspiration and insight from the creative industries, curated by the CR editorial team

The Humour issue

CR gets serious about being funny featuring
Wes Anderson’s Isle of Dogs, Lisa McGee,
Naresh Ramchandani, David Kolbusz, Roz Chast,
Emily Oberman, Asterix, Stephen Collins,
Dominic Wilcox and the DLR

Buy here


Pimlico, London