Camper is well known for its unusual and playful photography. It was named Brand of the Year in our 2016 Photography Annual for its outstanding use of images and Global Creative Director Romaine Kremer has recruited a stellar list of creatives – from makeup artist Isamaya Ffrench to photographer Daniel Sannwald – to produce some striking campaigns. Recent ads have featured renaissance references and models made up to resemble oil paintings as well as colourful sets filled with pinatas and PVC.
The brand’s latest campaign celebrates the 30th anniversary of its TWINS range (a collection of ‘mismatched’ pairs) with creative inspired by science fiction, dystopian cinema and surrealism.
The brand enlisted Isamaya Ffrench to create a custom black-and-white version of its hi-top Runner Sneakers and a short film to promote them. The film brings to mind Stanley Kubrick’s adaptation of A Clockwork Orange with its styling while a giant piano and matching monochrome teeth add a playful touch:
Camper also commissioned photographer and creative director Filip Custic – who has worked with Gucci, Garage magazine and Opening Ceremony – to create a series of images featuring products from its SS2018 pre-collection. Models are pictured hiding in bookshelves, playing chess and seemingly floating in mid-air. Custic often draws on cubism and surrealism in his work and his collaboration with Camper is no exception: the brand says his images aim to capture a “dreamlike mood” and complement the silhouettes and contrasting colours in the collection.