Orange is turning people’s Tweets into little animated love stories for Valentine’s Day. Altogether now, “Ahhh…”
“We wanted to do something different for Valentine’s Day. We also wanted to work with a talented animator and see what we could create visually in a short space of time. So we came up with the idea of transforming Tweets into mini animated love stories for users,” explains Rosie Andrews of Poke, the ad agency behind the idea. “People submit their tweets [using #feedlovestories], and a day later, we upload the animations.”
Animators Tom Judd and Ed Barrett only have one day to turn around one animation each (as well as adding music and sound effects).
The resultant films appear on YouTube and The Feed – a website where Orange does ‘social stuff’ such as Secret Portraits, where people’s Twitter profiles were turned into portraits and ‘Singing Tweetagrams’.
Knowing what romantic old softies most of you CR Blog readers are, we’re sure you’ll be rushing to take part…
CR in print
Thanks for reading the CR Blog, but if you’re not reading us in print too, you’re missing out on a richer, deeper view of your world. Our Type Annual issue has 100 pages of great content, featuring the best typefaces of the year and great writing from Rick Poynor, Jeremy Leslie, Eliza Williams and Gavin Lucas. It’s printed on four different, beautiful heavyweight paper stocks and offers a totally different experience to the Blog. You can buy it today by calling +44(0)207 292 3703 or go here to buy online. Better yet, subscribe to CR, save yourself almost a third and get Monograph for free plus a host of special deals from the CR Shop. Go on, treat yourself.