“It isn’t about visual seduction, it’s very functional”: Koto founder James Greenfield on rebranding Gumtree

Listings website Gumtree has launched a new visual identity designed by London studio Koto, which sees its original logo replaced with a simplified tree mark. Koto founder James Greenfield talks us through the process

 

BRAND MANAGER

Bristol but would consider flexible working for the right candidate

DESIGN DIRECTOR

Leeds or London with travel to Leeds Min 3 days a week