“It isn’t about visual seduction, it’s very functional”: Koto founder James Greenfield on rebranding Gumtree

Listings website Gumtree has launched a new visual identity designed by London studio Koto, which sees its original logo replaced with a simplified tree mark. Koto founder James Greenfield talks us through the process

GRAPHIC DESIGNER

Central London

SENIOR CAD TECHNICIAN

Old Street, London