It Was A Send-Up, But The Language Is Horribly Real

Creative Review’s “Bold new identity”, as (most of) you realised, was a spoof but the convoluted terminology used to describe it was, largely, genuine…

SENIOR DESIGNER

London (Euston)

MID-WEIGHT DESIGNER

Harpenden, Hertfordshire

DESIGNER

Witney, Oxfordshire

HEAD OF DESIGN

Winchester