It’s Wigan

Part Kraftwerk video, part Day Today report, Wigan Council has come up with one of the more unusual approaches we’ve seen from a local authority looking to drum up investment

The tongue-in-cheek video was made under the auspices of the Wigan Works initiative aimed at showcasing “a wide range of reasons why Wigan is a great choice for business” and follows Wednesday’s budget announcements of investments in infrastructure projects in the North West.

See also our post on Manchester City Council’s in-house design team here

Agency: Aposs
Production company: Aposs
Creative directors: Abigail Marr & Matty Andrews
Agency producer: Matty Andrews
Directors: Abigail Marr & Matty Andrews
Editor: Matty Andrews
Post-production: Matty Andrews
Audio: Mark Povey
Seeding Agency: Viral Seeding

You may also like


Rebecca Law’s Spring flowers at Bikini Berlin

Concept mall Bikini Berlin combines temporary pop-ups showcasing emerging designers with permanent fashion, tech and design stores. To mark the start of Spring, it has unveiled an installation by London artist Rebecca Louise Law, made up of more than 30,000 flowers…


Client Manager


Senior Designer

Crown Growing Brand Belief