ITV: The Breakthrough campaign copy

Category: Writing; Entrant: Uncommon Creative Studio

More than 400,000 children and young people a month are being treated for mental health problems – the highest number on record. To address this, ITV and Uncommon teamed up again as part of the broadcaster’s ongoing Britain Get Talking campaign with a new initiative that aimed to address that while young people carry a lot on their shoulders, they often struggle to talk about it.

Supported by Mind and YoungMinds, and SAMH in Scotland, The Breakthrough utilises subtitles to reveal how a father and daughter feel as they speak to each other. The film opens with the father watching TV as his child arrives home from school. She struggles to open up until her dad pauses the TV and keeps trying to help her share her worries, reminding the audience of how difficult it can be to open up.

ITV: The Breakthrough
Category: Writing
Entrant: Uncommon Creative Studio
Creative Studio: Uncommon Creative Studio
Production Company: Anonymous Content
Directors: thirtytwo