ITV runs a knitted ad break

This evening, during its Text Santa charity fundraiser, ITV ran an ad break created in the medium of wool. Brands including BT, British Gas, Nationwide, DFS, Amazon Prime and Dreams all saw their usual ads recreated in knits during the break – we talk to ITV Creative about how it was done.

GRAPHIC DESIGNER

Central London

SENIOR CAD TECHNICIAN

Old Street, London