ITV: The Breakthrough commercial

Category: Commercials; Entrant: Uncommon Creative Studio

Almost half of young people in the UK struggle with anxiety, and more than 400,000 children and young people a month are being treated for mental health problems – the highest number on record. In response, broadcaster ITV brought out a new campaign in connection with its long-running mental health campaign, Britain Get Talking.

Supported by Mind and YoungMinds, and SAMH in Scotland, the new campaign aims to address the fact that even though young people are carrying a lot on their shoulders, they often struggle to talk about it. Its core message was how important it is for adults to keep trying. Featuring subtle and powerful performances, the Breakthrough uses subtitles to reveal how a father and daughter really feel, as opposed to what they say to one another, reminding the audience of how difficult it can be to open up. The direction by duo thirtytwo (Dylan Southern and Will Lovelace) has also received an Annual Award this year.

ITV: The Breakthrough
Category: Commercials
Entrant: Uncommon Creative Studio
Creative Studio: Uncommon Creative Studio
Production Company: Anonymous Content
Directors: thirtytwo