ITV unveils its World Cup promo

Here we go – the first World Cup-themed creative work is launching this week, beginning with ITV’s promo for its coverage of the tournament

According to ITV, its World Cup campaign is “is a call to arms to football fans all around the country, encouraging them to forget two things. Forget the burden of the past, the highs and lows of previous World Cups… And forget their pre-conceptions.”