Jack Renwick Studio’s crafty identity for Carpenters Wharf

Jack Renwick Studio has created an identity based around wood and making for Carpenters Wharf, a new residential development in Hackney Wick

Unknown copy

Carpenters Wharf is a new canalside development in Fish Island, Hackney Wick. The building houses 35 apartments as well as communal areas and workspaces.

With an exposed wooden frame and timber cladding, its design is inspired by the industrial warehouses found in the area – many of which have now been turned into breweries, galleries and creative studios.

Jack Renwick Studio devised the name, visual identity and launch marketing for the development, drawing on Fish Island’s industrial heritage and its creative community.

“After researching the local area, we discovered that for 50 years the site was home to luxury furniture maker A. Younger, who shipped timber down the canals to use in their designs,” explains design director Tom Rogers. “This was the inspiration for the name and visual identity.”

The brand mark references the furniture-making craft with a dovetail joint and cleverly combines both a ‘C’ and a fish symbol:

A wider graphic system is based around the end-grain of wood blocks found in timber yards and workshops. Jack Renwick Studio worked with local letterpress artist Thomas Mayo and The Caseroom Press to create a series of prints using locally sourced wood, which form the basis for visuals.

Woodblock prints appear alongside stacked typography in Grilli typeface GT Pressura, inspired by the lettering stamped on shipping crates that once passed down the canal.

Working with photographer Andrew Urwin and copywriter Nick Asbury, the studio has created a launch brochure, signage, window installations, event materials and a website for the development. Window displays feature cut outs of carpenter’s tools while photography showcases the area’s bars, green spaces and street art.

“The idea of ‘making’ is intrinsic to the brand – from the craft history of the area to Anderson’s dedication to quality materials, creating a building that is both distinctive, yet feels at home within the industrial landscape of Hackney Wick,” says the studio. “This led to the brand’s key messaging – ‘Made of character’ – which became the basis of the visual and verbal language.”

Credits

Naming, branding and marketing materials: Jack Renwick Studio

Copywriting: Nick Asbury

Printmaking: The Caseroom Press & Thomas Mayo

Area photography: Andrew Urwin

Web development: Sev Furneaux

More from CR

A2 & New North Press’ 3D-printed letterpress font

Type studio A2-Type and London print shop New North Press have created a 3D-printed letterpress font. With a film about the project premiering at London Design Festival next weekend, we spoke to graphic designer Richard Ardagh and A2’s Henrik Kubel about the process

The Pilcrow: pints and placemaking

Can you build a community by building a pub? Via weekly workshops on everything from furniture to food, a group of designers and volunteers in Manchester are helping to create a pub that will form part of a major new development in the city

Alan Kitching: A Life in Letterpress exhibition

The superbly-realised Alan Kitching exhibition at Pick Me Up is a major draw for the festival and a seriously good selection of examples from the artist and designer’s six decades of work in letterpress. It’s also set to go to Suffolk and Glasgow later in the year

Artworker

NAO (National Audit Office)