Jacqueline Bissett adds a stylish touch to HTC

Mobile phone brand HTC has commissioned fashion illustrator Jacqueline Bissett to create a series of ‘looks’ for its HTC One M8 model, positioning the phone as a fashion accessory for both women and men

Mobile phone brand HTC has commissioned fashion illustrator Jacqueline Bissett to create a series of ‘looks’ for its HTC One M8 model, positioning the phone as a fashion accessory for both women and men

 

 

Bissett’s illustrations reference key styles for Autumn/Winter 2014 – which we’re sure all CR readers are familiar with… She then worked in the HTC phones which come in a choice of five different colours producing an elegant set of images that are a welcome attempt to do something more imaginative in brand comms for this sector

 

 

 

Bissett used her signature style of black ink applied with Chinese brushes combined with washes of colour on heavy watercolour paper

 

 

The final images will be bound into a ‘lookbook’ which will be distributed to key HTC partners and press

 

 

See more of Jaqueline Bissett’s work here

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NAO (National Audit Office)