Illustration/design/type: James Joyce; agency: Red Bee; art direction: James Hodge, Neil Aitken; creative director: James Spence
Here’s a round-up of lovely projects that have caught our eye of late. First up is illustrator James Joyce‘s series of ads for a new BBC science programme, Bang Goes The Theory, commissioned by Red Bee Media.
The posters act like a little taster to the show, which explores how science shapes the world around us. They invite people to try out some scientific tricks, and each poster has a number to text for answers on how and why the tricks work.
Next up is an installation by Hellicar & Lewis, which is currently on show in one of Selfridges’ windows as part of the stores 2109 event. Plasma screens in the centre of the installation, which is titled Future Artefact, display the faces of passers-by, which are animated on the screen.
“Our aim is to make the visitors in the street and store feel like they have stumbled across a shrine to the past from the future,” say Hellicar & Lewis. “A bizarre place that feels new or alien in some undefinable way. A blend of analogue and digital.”
Director: David O’Reilly; Design: Jon Klassen
Former CR Creative Future David O’Reilly has directed this promo for U2’s new single I’ll Go Crazy If I Don’t Go Crazy Tonight.
Agency: AMV BBDO; creatives: Steve Jones, Martin Loraine; director: Simon Ellis; prod co: Mad Cow Films
Next up, this anti-knife crime campaign by Abbott Mead Vickers BBDO takes a choose-your-own-adventure style approach, by allowing viewers to decide what happens next in the story. If you take the dangerous options, things get very grisly indeed.
Agency: Publicis, Publicis Modern; creatives: Matt Anderson, Steve Nicholls, Jon Groom, Asan Aslam; director: Michael Geoghagen; prod co: Spank
Interactivity is also at the core of this campaign for the British Army, the final part of which launched this week (see trailer above). A website, Start Thinking Soldier, offers the public the chance to test whether they have the mettle to be a soldier in a number virtual challenges. Perhaps unsurprisingly, it turns out that I don’t.
Finally, we end with a bit of eBay fun from Mother for Fox’s biscuits. The campaign sees Fox’s panda, Vinnie, sell off various items from his dubious past via the auction site. There are still two days left to buy stuff at the store, which is found online here.