Jan and Hjalti’s great adventure

How many of you, when asked to pitch ideas, have thrown something outrageous in just for the hell of it, thinking ‘They’ll never pick that one?’ Thus it was that Jan Wilker and Hjalti Karlsson of karlssonwilker inc now find themselves on a ten-day, road trip across Europe all paid for by Mini

How many of you, when asked to pitch ideas, have thrown something outrageous in just for the hell of it, thinking ‘They’ll never pick that one?’ Thus it was that Jan Wilker and Hjalti Karlsson of karlssonwilker inc now find themselves on a ten-day, road trip across Europe all paid for by Mini

Mini asked the New York-based studio (who we featured in June 2008) for ideas around its ‘Another day, another adventure’ theme that is currently being used to launch the new Mini coupé. Among a list of ideas, karlssonwilker suggested that Mini should pay for them to drive two of the cars across southern Europe, stopping off along the way to meet interesting creative types. Mini said yes.

Thus, Karlsson, Wilker and their creative director Nicole Jacek, accompanied by a videographer, a journalist and a photographer set out from Munich on September 15 bound for Istanbul to arrive in time for the Biennial there.

Each day the team stops off to meet people such as Bulgarian chef Joro Ivanov

 

Rumanian graffiti artist Sinboy

 

and Bucharest design studio Aterlierul De Grafica, which showed the pair some of their collection of old signage that will be used in a book project.

They almost met some policemen who, thankfully, decided not to arrest them for speeding

The whole project is being done in conjunction with Matter, a new title from the people behind Kilimanjaro magazine which launches in October. The idea is that “we take all the material that was produced on the trip and design a special 24 page insert for the debut issue of Matter Magazine,” Wilker says. “We are hoping to take the temperature of the south east creative landscape, city by city, country by country, meeting with all kinds of people, some pre-organized, some spontaneous.”

You can follow their antics on a blog here

Nice work if you can get it.

CR in Print

Thanks for reading the CR Blog but if you’re not also reading the magazinein print, you’re really missing out. Our October issue includes the story of Blackpool’s Comedy Carpet, a profile of Jake Barton whose studio is currently working on the 9/11 Memorial Museum, plus pieces on branding and the art world, guerilla advertising coming of age, Google’s Android logo, Ars Electronica, adland and the riots, and loads more.

If you would like to buy this issue and are based in the UK, you can search for your nearest stockist here. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.

More from CR

Ian Wright’s Colourful Life

Illustrator and artist Ian Wright has unveiled a series of new commissioned works from his role as artistic ambassador for Keaykolour paper, all of which can be seen at Tent London

Storyteller

Jake Barton and his Local Projects team are months away from the launch of a career-defining project: the design of the exhibits for the 9/11 Memorial Museum. Helen Walters meets him in New York

Senior Creative Designer

Monddi Design Agency

Head of Digital Content

Red Sofa London