Whimsical poster series uses 1930s style design to change perceptions of Swindon

Jazzbones Creative recently unveiled a new series of posters which paint an idyllic portrait of Swindon

Ah, Swindon. Not the sort of place you’d usually hear prefixed with “beautiful” or suffixed with “lovely this time of year”, but its appeal may be changing thanks to one creative studio based in the South-West England town.

Jazzbones Creative recently unveiled a new series of posters as part of the wider Switch on to Swindon campaign, which paint an idyllic portrait of a place whose most famous exports to date are XTC (not that there’s anything wrong with XTC).

Renault Building, Switch on to Swindon campaign
© Jazzbones

The whimsical images have a distinctly retro vibe, and were “designed to evoke the Golden Age” of the 1920s and 30s, according to Jazzbones. Each poster shows a Swindon landmark likely to be unrecognisable to all but local residents, but each rather interesting wherever you hail from. One bears a “space-age yellow warehouse” Renault Building designed by Sir Norman Foster, another the Center Parcs-esque dome of the leisure centre that apparently inspired the Wonderwall hitmakers to name their band Oasis, and an Art Deco swimming platform.

“The concept behind the self-initiated project is to shine a light on Swindon’s ‘hidden gems’ as part of a wider campaign to highlight the town on the national scale,” says Jazzbones.

Oasis, Switch on to Swindon campaign
© Jazzbones

Senior designer Mitchell Nelson created the images, based on stories and details from the agency’s founder Nathan Sandhu about the town, where he’s lived his whole life.

The retro stylings of the posters are a reference to Swindon’s place as part of the Great Western Railway network, he adds, and aim to recall “the bygone era of travel prints”.

“I’ve always been inspired by illustrations from that era,” he says. “Those designers and illustrators were very forward-thinking for their time.”

He adds, “People might have a perception of Swindon as a Milton Keynes sort of place, or think of it as very industrial. The main objective is to change the impression of Swindon, and showcase that on a global and national stage as a great place to live and do business.” 

More from CR

Black and Gold: Kontrapunkt’s minimal packaging for Carlsberg

Danish design agency Kontrapunkt’s minimal cans for Carlsberg Black Gold Pilsner are designed to look as if they have been “dipped in black”. Cans feature a two-colour design and a matt black top and ring pull. Black Gold has a slightly higher alcohol percentage and a more “intense” flavour than regular Carlsberg. Kontrapunkt says the design […]

Designer vs Developer #7: Becoming a creative coder

This is the seventh episode of designer vs developer, Google Design Advocate Mustafa Kurtuldu’s YouTube and podcast series aimed at improving understanding between designers and developers looks at the craft of coding. He speaks to Mariko Kosaka, a Developer Advocate on the Google Developers Relations Team, about the art she creates with code and how developers can embrace the notion of making something that isn’t necessarily useful but still has value.

Sea Design’s “human, soft and friendly” Callcredit rebrand

London-based agency Sea Design has recently rebranded analytics and software company Callcredit, creating designs that aim to position the brand as “a contemporary and vibrant business within a crowded sector.” Sea worked with the UK Callcredit team and consultants Crimea River on the project, which looked to reposition the brand as well as creating a […]

IIASA_115x115

Graphic Designer

International Institute for Applied Systems Analysis
Centaur_115x115

Integrated Designer

Centaur Media