Jeremy Hutchison returns with more errata

Last year, artist Jeremy Hutchison’s show Err featured a series of ‘incorrect’ versions of products he commissioned from different factories. His latest project is to launch these limited edition pieces as a new range of dysfunctional luxury products called Erratum

Last year, artist Jeremy Hutchison’s show Err featured a series of ‘incorrect’ versions of products he commissioned from different factories. His latest project is to launch these limited edition pieces as a new range of dysfunctional luxury products called Erratum…

Produced by the Paradise Row gallery the objects in the new Erratum brand include a saw with its teeth at the tip of the blade, a Moleskin notebook with two spines, and a cheese grater with no holes.

Our previous post on Hutchison’s Err project featured a comb with no teeth (made at Star Creations Ltd in Kolkata, India), a spade with its blade inverted (from Romanik Tools S.A in Gdansk, Poland), and a tobacco pipe without a bowl (from Pipsan Pipes in Istanbul, Turkey).

As in the Err series, each product in the Erratum range has been deliberately made with an error – at the discretion of the person making it at the factory. But this time the objects are part of a branded range; the emphasis is on the luxury status inferred by the denial of the object’s normal function. Fittingly, the collection has now been beautifully photographed, and is also showcased in a slideshow at erratum.co.

“Utility is unaspirational,” says Hutchison. “True luxury occurs beyond utility. [The] Erratum brand targets sophisticated thinking.”

The brand will debut on December 5 at the Paradise Row boutique on Newman Street, London W1. Each object is presented as a limited edition.

The Erratum collection was photographed by Jonathan Minster and a brand campaign was shot by luxury photographer Charlotte Kibbles at the Handel House Museum in London.

Erratum will be showcased at Paradise Row, 74a Newman Street, London W1T 3DB. See paradiserow.com.

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