Last year, artist Jeremy Hutchison’s show Err featured a series of ‘incorrect’ versions of products he commissioned from different factories. His latest project is to launch these limited edition pieces as a new range of dysfunctional luxury products called Erratum…
Produced by the Paradise Row gallery the objects in the new Erratum brand include a saw with its teeth at the tip of the blade, a Moleskin notebook with two spines, and a cheese grater with no holes.
Our previous post on Hutchison’s Err project featured a comb with no teeth (made at Star Creations Ltd in Kolkata, India), a spade with its blade inverted (from Romanik Tools S.A in Gdansk, Poland), and a tobacco pipe without a bowl (from Pipsan Pipes in Istanbul, Turkey).
As in the Err series, each product in the Erratum range has been deliberately made with an error – at the discretion of the person making it at the factory. But this time the objects are part of a branded range; the emphasis is on the luxury status inferred by the denial of the object’s normal function. Fittingly, the collection has now been beautifully photographed, and is also showcased in a slideshow at erratum.co.
“Utility is unaspirational,” says Hutchison. “True luxury occurs beyond utility. [The] Erratum brand targets sophisticated thinking.”
The brand will debut on December 5 at the Paradise Row boutique on Newman Street, London W1. Each object is presented as a limited edition.
Erratum will be showcased at Paradise Row, 74a Newman Street, London W1T 3DB. See paradiserow.com.