Some of YouTube’s angriest people join reggae legend Jimmy Cliff on a sunny hillside to sing a joyful song in a new VW spot from Deutsch
The agency says they were going for a kind of “I’d Like to Buy the World a Coke” for the YouTube age. They tracked down the ‘stars’ of some of the most-watched YouTube clips of people getting either really angry or very upset. As Cliff sings cheesy Partridge Family hit C’mon Get Happy, the once furious crowd now skip happily across a sun-kissed meadow. “Sunny Side is meant to be an antidote to our negative culture, and particularly online meltdowns as documented in the vast amounts of YouTube freakout videos created in recent years,” the agency says.
Those featured include:
1) Cat Girl – 24,722,705 youtube views
2) Packers Girl – 2,033,440 youtube views
3) Xbox Guy – 1,529,287 youtube views
4) Baseball Manager – 1,044,959 youtube views
5) Golfer – 10,107 youtube views
6) Political Candidate – 66,213 youtube views
7) Winnebago – 4,001,766 youtube views
Chief Creative Officer: Mark Hunter
Group Creative Director: Michael Kadin
Group Creative Director: Matt Ian
Creative Director: Brian Friedrich
Creative Director: Mark Peters
Senior Art Director: Mike Blanch
Senior Copywriter: Ben Salsky
Production co: MJZ
Director: The Perlorian Brothers
Editing: Whitehouse Post
Post: The Mill
CR in Print
The February issue of CR magazine features a major interview with graphic designer Ken Garland. Plus, we delve into the Heineken advertising archive, profile digital art and generative design studio Field, talk to APFEL and Linder about their collaboration on a major exhibition in Paris for the punk artist, and debate the merits of stock images versus commissioned photography. Plus, a major new book on women in graphic design, the University of California logo row and what it means for design, Paul Belford on a classic Chivas Regal ad and Jeremy Leslie on the latest trends in app design for magazines and more. Buy your copy here.
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