John Lewis tugs those xmas heartstrings again

They’ve done it again: Adam & Eve’s new Christmas ad for John Lewis tugs at a nation’s heartstrings as a little boy awaits the special day

They’ve done it again: Adam & Eve’s new Christmas ad for John Lewis tugs at a nation’s heartstrings as a little boy awaits the special day

The ad is entitled The Long Wait and was directed by Dougal Wilson. If the reaction on Twitter is anything to go by, it’s another winner, although Charlie Brooker is attempting to spread the idea that, at the end, that box contains a nasty surprise…

Here’s the making-of film

Full credits:

Client: John Lewis
Product: Christmas
Agency: Adam & Eve
Agency Producer: Matt Craigie
Creative Director: Ben Priest. Emer Stamp and Ben Tollett
Creatives: Matt Gay and John Long


Directed by: Dougal Wilson
Production Company: Blink
Executive Producer: James Bland
Produced by: Ben Link
DOP: Lasse Frank
Production Designer: Andy Kelly
Costume Design: Michelle May
Editor: Joe Guest
Editing House: Final Cut
Post Production: Moving Picture Company
Music: Major Tom
Sound: Factory Sound


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