Johnny Kelly has created this delightful animation for Chipotle Mexican Grill, which features a specially commissioned cover of Coldplay track The Scientist, by Willie Nelson…
The film tells the story of a farmer who slowly turns his farm into an industralised animal factory, before deciding to opt for a more sustainable future. Nelson’s version of The Scientist was commissoned especially for the film, and is available to download here, with all proceeds from the sales going to the Chipotle Cultivate Foundation, which is “committed to creating a more sustainable and healthful food supply and to raising awareness concerning food issues”.
And here’s a time-lapse film recorded by Max Halstead during the shoot at Clapham Road Studios UPDATE: unfortunately the time-lapse film has now been taken down from Vimeo so we have removed the link here.
Creative director: Todd Hunter
Creatives: Jesse Coulter, Ricardo Viramontes
Direction and design: Johnny Kelly
Production company: Nexus