Jude Kelly on the importance of creative thinking in business

Outgoing Southbank Artistic Director Jude Kelly talks to Eliza Williams about highlighting the value of creativity at this year’s “Glastonbury for business” and her fears for the downgrading of arts education

Jude Kelly, Artistic Director of the Southbank Centre, is a firm believer in the power of creativity to benefit all businesses, and is this year the Creative Director of the International Business Festival, a biannual event taking place in Liverpool in June.

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