June

June’s best work includes The Battle of the Cheetos, Dr Pepper’s Facebook status takeover, and Robyn’s 3D online interactive video.

World Science Festival – Trollbäck + Company – 10.04
Logo animation for the World Science Festival in New York.

Battle of the Cheetos – Goodby Silverstein and Partners – 6.0107
A web war that personified each Cheetos snack as a different soldier. Consumers could fight each other live on partner websites, become generals of those sites and host battles on their own web pages. battleofthecheetos.com

Dr Pepper Status Takeover – Lean Mean Fighting Machine – 1.09
Teenagers were asked to hand over their Facebook status updates to Dr Pepper in return for the chance to win cash prizes. The updates were written to cause maximum embarras­sment but the brand itself was somewhat embarrassed when the campaign had to be pulled after complaints from one teenager’s mother.

Robyn: Don’t Fucking Tell – Me What To Do – Zoo Film Productions/Blip Boutique – 6.073
3D online interactive video which incorporates user-generated images derived from fans’ Tweets about what’s killing them, using the #killingme hashtag. Thus, the video changes on each viewing. robyn.com/killingme/

Film North Huntsville – International Film Festival – Concrete Design Communications – 15.042
Identity and promotional material for Canadian film festival.

 

 

 

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