June’s best work includes The Battle of the Cheetos, Dr Pepper’s Facebook status takeover, and Robyn’s 3D online interactive video.

World Science Festival – Trollbäck + Company – 10.04
Logo animation for the World Science Festival in New York.

Battle of the Cheetos – Goodby Silverstein and Partners – 6.0107
A web war that personified each Cheetos snack as a different soldier. Consumers could fight each other live on partner websites, become generals of those sites and host battles on their own web pages. battleofthecheetos.com

Dr Pepper Status Takeover – Lean Mean Fighting Machine – 1.09
Teenagers were asked to hand over their Facebook status updates to Dr Pepper in return for the chance to win cash prizes. The updates were written to cause maximum embarras­sment but the brand itself was somewhat embarrassed when the campaign had to be pulled after complaints from one teenager’s mother.

Robyn: Don’t Fucking Tell – Me What To Do – Zoo Film Productions/Blip Boutique – 6.073
3D online interactive video which incorporates user-generated images derived from fans’ Tweets about what’s killing them, using the #killingme hashtag. Thus, the video changes on each viewing. robyn.com/killingme/

Film North Huntsville – International Film Festival – Concrete Design Communications – 15.042
Identity and promotional material for Canadian film festival.




More from CR

Serco Prize for Illustration winners

The London Transport Museum’s Serco Prize for Illustration was won by Anne Wilson with Winding through the City. Illustrators were asked to create an image featuring the River Thames

Japan relief efforts: Icograda’s response

Following our CR May piece on how design can help in times of crisis, Icograda’s Tokyo-based president elect, Leimei Julia Chiu, spoke to us about her involvement in the reconstruction efforts in Japan – and what designers can do to help

Favourite logos: our expert panel

As part of the research for our Top 20 logos issue, we asked various designers and writers to nominate their favourites. We thought you’d like to see all of their choices and the reasons behind them…


Symbol: from Pan Am to the Pompidou

Symbol, a new book by Angus Hyland and Steven Bateman, celebrates the beauty of the purely visual mark. We have two extracts from the book that focus on the classic symbols designed for the airline Pan Am and the Centre Georges Pompidou in Paris

Graphic Designer

Fushi Wellbeing

Creative Designer

Monddi Design Agency