World Science Festival – Trollbäck + Company – 10.04
Logo animation for the World Science Festival in New York.
Battle of the Cheetos – Goodby Silverstein and Partners – 6.0107
A web war that personified each Cheetos snack as a different soldier. Consumers could fight each other live on partner websites, become generals of those sites and host battles on their own web pages. battleofthecheetos.com
Dr Pepper Status Takeover – Lean Mean Fighting Machine – 1.09
Teenagers were asked to hand over their Facebook status updates to Dr Pepper in return for the chance to win cash prizes. The updates were written to cause maximum embarrassment but the brand itself was somewhat embarrassed when the campaign had to be pulled after complaints from one teenager’s mother.
Robyn: Don’t Fucking Tell – Me What To Do – Zoo Film Productions/Blip Boutique – 6.073
3D online interactive video which incorporates user-generated images derived from fans’ Tweets about what’s killing them, using the #killingme hashtag. Thus, the video changes on each viewing. robyn.com/killingme/
Film North Huntsville – International Film Festival – Concrete Design Communications – 15.042
Identity and promotional material for Canadian film festival.