Jung von Matt, Hamburg: Mercedes-Benz ads

Jung von Matt in Germany has devised an inventive way to emphasise the Mercedes-Benz G Class’ ability to perform perfectly in every terrain

Instead of the usual macho fare that is often used to illustrate such features, the agency has created an ambient campaign, using real stones and sand in ‘posters’ that show images of the car doing its thing.

Creative directors: Doerte Spengler-Ahrens, Jan Rexhausen
Creatives: Hisham Kharma, Sergio Penzo
Illustrators: Claudia Schildt, Fabian Zell

Jung von Matt, Hamburg


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