Created by McCann/Craft London, this Just Eat commercial saw Riff Raff director Francois Rousselet team up with rapper and pop culture icon Snoop Dogg to create a ‘Snoopified’ sequel to an earlier, hugely successful spot which featured the ‘Did Somebody Say Just Eat?’ earworm.
Shot in LA in March 2020, just prior to the first Covid-19 lockdown, Rousselet created a lighthearted rap music video-esque world for the spot. Among the opulent scenes, we see Snoop Dogg rapping about sushi while reclining on a luxury clam shell sofa, jetting around in Eat Force One, sitting atop a pile of giant waffles, and surrounded by dancers in a ‘foodified’ version of Soul Train, titled Soul Food.
Agency: McCann London
Production Company: Riff Raff Films
Director: Francois Rousselet
Executive Producers: Matthew Fone, Natalie Arnett
Producer: Cathy Hood
Producer (USA): Jay Wintringer
DOP: Xiaolong ‘X’ Liu
Production Designer: Jeffrey Higinbotham
Edit House: Final Cut
Editor: Amanda James
Post Production: MPC
Sound Design: Strings and Tins