JWT Paris: KitKat

JWT Paris is behind this charming viral animation for KitKat, which despite running at almost three minutes is thoroughly entertaining throughout

The spot sees a hapless office worker struggling to concentrate at work while being relentlessly observed by an over­bearing boss and a series of aggravating co-workers. Salvation comes in the form of a KitKat, the eating of which, in a somewhat unlikely twist, transforms the building into a rocket which then hurtles into space, giving our hero the ‘ultimate break’ in the process.

At the end of the film, viewers are encouraged to go online to website breakultime-kitkat.fr where they can offer their ideas for the ultimate break and also upload films. One of the ideas suggested will be used in another commercial as part of a later installment of the campaign.


CDs: Ghislain de Villoutreys, Olivier Courtemanche
Creatives: Xavier Beauregard, Hadi Hassan 
Production company: Wanda.
Director: AKAMA



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