Kawamura and his dancing sperm

Party’s promo for Japanese channel Space Shower TV featured animated sperm dancing to viewer-chosen tracks, and when it came to sourcing the raw material for the production, the all-male team did it by hand

Party‘s promo for Japanese channel Space Shower TV featured animated sperm dancing to viewer-chosen tracks, and when it came to sourcing the raw material for the production, the all-male team did it by hand

CR is at the Design Indaba conference all this week and reporting back on some of the sessions and work we’ve seen. At the end of each conference day there’s always one project that everyone is talking about – yesterday it was Masahi Kawamura and his dancing sperm.

Regular CR readers will be familiar with much of Kawamura’s work – both individual projects such as his music videos for Sour and Androp and his work as one of the partners at ‘digital lab’ Party. The Space Shower TV project he showed yesterday has had somewhat less exposure than those other works.

Party was asked to create a promo for the music channel’s Music Saves Tomorrow project and picked on the idea of featuring ‘the seeds of tomorrow’. They decided to create a film using animated sperm which could also be made into an interactive experience. And rather than use CGI, in typical Kawamura style, they decided to use real raw material. With an all-male team making the work, the first step was to ask everyone to, er, contribute.



The final version of the website (URL sperm.jp) allowed users to choose a track from Vimeo which the sperm would dance to:


Kawamura made the point that with a lot of his projects, the making-of films are more popular than the finished work, people enjoying the laborious process he goes through.


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