Kendrick Lamar wins Video of the Year at the UK Music Video Awards

The VMAs might be more glam, but if you want to find out who has made the most creative music videos in the past year, the UK Music Video Awards is the event to follow. This year’s gala ceremony, held last night at London’s Roundhouse, saw major gongs go to Kendrick Lamar, Rihanna and Flying Lotus, with David Wilson picking up the Best Director award.

Kendrick Lamar’s stunning black-and-white promo for Alright, directed by Colin Tilley and The Little Homies, won Video of the Year, with Tilley flying in from LA for the event, which was hosted by Adam Buxton. The video also won in the Best International Urban Video category, and its DOPs Corey Jennings and Rob Witt collected the Best Cinematography in a Video award too.

David Wilson was named Best Director for his videos for Royal Blood’s Out of the Black (which was awarded Best UK Rock/Indie Video, Best Editing in a Video and Best Animation in a Video) and Tame Impala’s Let It Happen (Best International Rock/Indie Video).

This year, French director Helmi picked up the Best New Director award in recognition for his video for Tiga’s Bugatti, which won Best International Dance Video and Best Art Direction & Design In A Video. And last year’s new director winners Truman & Cooper showed their staying power a year on by picking up the Best UK Urban Video for their promo for Hell Yeah by Rag N Bone Man ft Vince Staples.

Flying Lotus was awarded the Best Artist award, having received five nominations across the awards and winning in the Best International Alternative Video category for Never Catch Me, directed by Hiro Murai and featuring Kendrick Lamar.

Another notable winner was Rihanna’s controversial video for Bitch Better Have My Money, directed by previous Best Director winners Megaforce. The promo picked up two gongs, in the Best International Pop Video and Best Styling in a Video categories.

Some of the winners from this year’s UK MVAs will be shown on 4Music’s Late Shift strand on Saturday evening, but to view the full list of videos now, visit Promo News.

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