Kenzo jumps on the trainer hype with suitably bonkers shopping game

Sneakerheads can battle it out with each other to cop one of only 100 pairs of the fashion brand’s new Sonic Sneakers on its new e-shop, which has been created by digital agency Artefact

Is there anything that sneakerheads won’t do to cop the latest drop? Apparently not, according to Kenzo.

For the upcoming release of the fashion brand’s Sonic Sneakers, it has worked with digital agency Artefact to create an online store-cum-video game that will see shoppers fight it out virtually for one of the 100 pairs on sale.

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