This poster campaign from KFC gives a nod to the hundreds of chicken shops across London that emulate the brand in their signage.
Rather than take a grumpy view of the rip-offs, KFC has instead turned them into a witty ad, implying that imitation is indeed the sincerest form of flattery.
Agency: Mother London
ECDs: Ana Balarin, Hermeti Balarin
Creative Director: Richard Tahmasebi
Creatives: Charlie Lanus, Lucas Reis