BBH London has served up a prime slice of Christmas silliness in its new ad for KFC, which is the fried chicken brand’s first festive campaign…
The spot, which is two-and-a-half minutes long, is shot as a musical epic, featuring a number of warring characters who decide to set aside their differences over a bucket of the fried stuff this Christmas. Designed to puncture some of the cheesiness in ads at Christmastime, it features a humorous but catchy tune, which, be warned, will get stuck in your head.
The ad will air on British TV tomorrow night on X Factor, and will be accompanied by a week-long campaign on social media encouraging people to tweet about someone they would like to make peace with this Christmas using the hashtag #UniteThisXmas. One tweeter will be chosen to have their conflict resolved by starring in a new ad with a specially written song performed by the KFC Choir. This second ad will then be screened during the X Factor final on December 14.
Agency: BBH London
Deputy ECD: David Kolbusz
Creatives: David Kolbusz, Matt Moreland, Chris Clarke
Creative director: Marc Hatfield
Production company: Biscuit Filmworks
Director: Tim Godsall