What brands can learn from children’s TV shows

CR finds out what makes great TV for kids, plus the lessons brands can learn from the connections these shows make with their audience

For children just beginning to navigate life, television (in moderation of course) can offer them a glimpse into worlds outside of their own. The makers of these programmes aim to tell engaging, informative and entertaining stories, and because of the responsibility moulding young minds can carry, it means there are ample lessons to be learned from the way they build, make and promote these shows. 

To understand more, we speak to Sue Goffe, managing director and head of production at Studio AKA, the production company behind smash-hit Hey Duggee; and Edward Barnieh, VP of development at BBC Studios Kids & Family division, about what makes a successful TV show for kids and what brands can learn from these experts.