Philadelphia-based illustrator Andy Rementer has created a seasonal instore campaign for cosmetics brand Kiehl’s. The campaign consists of a host of drawn characters and objects – including Kiehl’s products – which appear in shop window displays, on window stickers and even as cutouts placed around Kiehl’s stores…
The campaign rolls out across Kiehl’s stores worldwide though the images shown here were taken in and outside the brand’s flagship store in New York’s East Village.
“The brief from the creative team in-house at Kiehl’s was essentially to bring my world of characters and color to Kiehl’s,” Rementer tells us. “Their roots are in the East Village of New York, which served as a subtle theme throughout the project. There’s a fun mix of urban, holiday and weirdo characters throughout.”
As well as featuring window treatments, in-store displays (including die-cut characters and objects) Rementer’s work also adorns shopping bags, and there are even some short animations which appear in the stores.
Kiehl’s has also produced a fun online app that allows visitors to the site adorn their own photographs with Rementer’s illustrations – to create special emailable seasons greetings cards. Choose to adorn yours or your loved ones’ faces with cartoon moustaches, hats and glasses – and add some of Rementer’s Kiehl’s characters to the scene too!
To create your own Kiehl’s greeting card, visit kiehls.com
See more of Rementer’s work at andyrementer.com
Creative director: Maria Gustafson
Art direction: Travis Cain, Yumiko Takagi-Azam
Design/Layout: Takuna Watanabe, and JiYoung Hwang
Copy: Steve Marchione