Kiehl’s seasonal holiday campaign

Philadelphia-based illustrator Andy Rementer has created a this year’s seasonal instore campaign for cosmetics brand Kiehl’s..

Philadelphia-based illustrator Andy Rementer has created a seasonal instore campaign for cosmetics brand Kiehl’s. The campaign consists of a host of drawn characters and objects – including Kiehl’s products – which appear in shop window displays, on window stickers and even as cutouts placed around Kiehl’s stores…

The campaign rolls out across Kiehl’s stores worldwide though the images shown here were taken in and outside the brand’s flagship store in New York’s East Village.

“The brief from the creative team in-house at Kiehl’s was essentially to bring my world of characters and color to Kiehl’s,” Rementer tells us. “Their roots are in the East Village of New York, which served as a subtle theme throughout the project. There’s a fun mix of urban, holiday and weirdo characters throughout.”

As well as featuring window treatments, in-store displays (including die-cut characters and objects) Rementer’s work also adorns shopping bags, and there are even some short animations which appear in the stores.

Kiehl’s has also produced a fun online app that allows visitors to the site adorn their own photographs with Rementer’s illustrations – to create special emailable seasons greetings cards. Choose to adorn yours or your loved ones’ faces with cartoon moustaches, hats and glasses – and add some of Rementer’s Kiehl’s characters to the scene too!

To create your own Kiehl’s greeting card, visit

See more of Rementer’s work at


Creative director: Maria Gustafson
Art direction: Travis Cain, Yumiko Takagi-Azam
Design/Layout: Takuna Watanabe, and JiYoung Hwang
Copy: Steve Marchione

More from CR

Benetton wants the world to UNHATE

A new campaign from Benetton recalls the brand’s controversial heyday. A series of posters features world leaders with lips locked to launch the UNHATE project

Rand v Jobs: when egos collide

Walter Isaacson’s biography of Steve Jobs is full of examples of the latter’s ‘challenging’ behaviour. But when Jobs asked Paul Rand to create the identity for his Next business, he finally met his match

Record Sleeves of the Month: vinyl special

We’ve already posted up a glut of beautiful music packages this month but feel it’s time for another round up. This time there’s a distinctly vinyl flavour with releases from Massive Attack, Box Codax and Martin Creed, Tom The Lion, and the latest 7″ release on Fred Deakin’s Impotent Fury label…

CR Annual 2012

The deadline for the next Creative Review Annual, our international showcase of the pick of the year’s creative work, is December 12. And we also have some judges to tell you about

Senior Creative Designer

Monddi Design Agency

Head of Digital Content

Red Sofa London