Creative directors share their inspiration in Kinfolk’s new book

A new book by Kinfolk founder Nathan Williams explores the work of influential creative directors from Grace Coddington to Wayne McGregor

Kinfolk rose to fame with its appreciation of slow living and artful photographs of minimal interiors. The indie magazine has over 1 million followers on Instagram, and has become something of a cultural phenomenon. The very mention of its name conjures images of well-dressed folk with a penchant for organic brunches and mid-century furniture – as Mark Sinclair noted in our piece on Kinfolk’s 2016 redesign, the brand “has been copied and parodied, praised and pulled apart in equal measure”, even spawning an unofficial blog that records each time an image of the magazine is posted to Instagram.

With creative types making up a large percentage of its following, Kinfolk’s content has a strong focus on creativity and entrepreneurship. Past issues have featured interviews with photographers, writers, artists, designers, chefs and musicians, from Call Me By Your Name author Andre Aciman to Dieter Rams. Last year, it published The Kinfolk Entrepreneur – a collection of interviews with creatives who have turned their passions into a successful business.

Why do I need to register?

Every month, hundreds of thousands of people visit us here on our website. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. We just ask you to provide a few details about yourself and what you do. Don't worry, we won't share your information with anyone, unless you give us permission to do so. In return you can:

Submit your work

Send us your latest projects, which we will review and consider to be featured on our website or in the print magazine.

Receive our newsletter

Get the latest creative insight and inspiration delivered straight to your inbox, in a newsletter curated by the CR editorial team.

Subscribe for more from CR

Subscribe to Creative Review to access all our premium online content, the digital archive which includes over 400 issues of the magazine and much more.


Guildford, Surrey