This new eBook from Monotype is aimed at helping you pick the right font for your brand. From the cursive script taught in first grade to the bubble type that filled teenage diaries to the decorative name style that adorned your favourite band T-shirt, type has and always will be a fundamental part of our self-expression. For brands, the same holds true.
Type is one of the most persistent and visible elements of a brand. In this eBook, you’ll learn more about the differences between choosing custom, modified, and library fonts, and how foundries and agencies can work together on your behalf.
- An overview of custom, library, and modified fonts, to help you understand which option delivers the most value for your brand
- The considerations you should have in mind when choosing your font–your brand’s digital future, brand personality, and more
- An outline of the roles your agency, foundry, and creative teams play in the process of selecting a font
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