From the ‘K’ to the Super 8: why Kodak is looking back to move forward

Kodak is looking to the past to reinvent its consumer business, reviving a 1970s logo, updating its iconic Super 8 camera and launching a smartphone inspired by a camera from the 1940s. We spoke to Dany Atkins, VP of global brand and creative, about looking to Kodak’s heritage for inspiration…

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