To this end, the studio decided to reference the eight-sided shape of the hall’s groundplan. “The form makes De Doelen instantly recognisable, while it leaves good space for imagery,” says Koeweiden Postma’s Bas van Lier.
In the system, classical concerts are distinguished by a silver panel background while posters for world music employ a variety of different colours. One element that remains untouched, however, is the hall’s logo which was designed by the late Benno Wissing. Koeweiden Postma was specifically asked not to touch it.