Lacoste releases first ever brand TV spot

BETC Paris has created a powerful film for Lacoste’s first ever brand TV commercial. It features a new tagline for the brand – ‘Life is a Beautiful Sport’ – and airs in France today, to coincide with the opening of the Sochi Winter Olympics.

SENIOR DESIGNER

London (Euston)

MID-WEIGHT DESIGNER

Harpenden, Hertfordshire

DESIGNER

Witney, Oxfordshire

HEAD OF DESIGN

Winchester