BETC Paris has created a powerful film for Lacoste’s first ever brand TV commercial. It features a new tagline for the brand – ‘Life is a Beautiful Sport’ – and airs in France today, to coincide with the opening of the Sochi Winter Olympics.
While Lacoste has previously used TV to promote its perfume range, this is the first commercial for the brand as a whole. And it’s an epic one, with love, drama and a death-defying leap all wrapped up in one 60 second spot.
Agency: BETC Paris
ECD: Remi Babinet
Creative director: Antoine Choque
Creatives: Gabrielle Attia, Damien Bellon
Production company: Wanda
Director: Seb Edwards