Lacoste replaces crocodile logo for limited edition range

In a collaboration with the International Union for Conservation of Nature, Lacoste has swapped its famous crocodile logo for ten of the world’s most threatened animals on a set of limited edition polo shirts.

Lacoste Save Our Species

Lacoste’s crocodile logo is known throughout the world, but on a limited edition of polo shirts created in partnership with the ICUN’s Save Our Species initiative, the brand is dropping it. It will be replaced with a series of ten different animals, all of which are facing extinction.

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