Land Rover’s stamp of class

We were just sitting round the CR office bemoaning the lack of quality print ads these days when up popped a rather nice new execution from RKCR/Y&R for the Land Rover Defender

We were just sitting round the CR office bemoaning the lack of quality print ads these days when up popped a rather nice new execution from RKCR/Y&R for the Land Rover Defender

The Defender’s distinctive shape is created from a collage of passport stamps suggesting that the car is the one you need to take you to all these exotic locales (rather than to the nearest supermarket/do the school run etc). The result is beautifully crafted, restrained and deceptively simple in a manner that we don’t often see today.

The ad is part of a campaign that has been consistently good. Check out Toolkit from the back end of last year:

 

Credits:
Passport   
Client: Land Rover UK
Ad agency: RKCR/Y&R
Executive Creative Director: Mark Roalfe
Copywriter: Phil Forster
Art Director: Tim Brookes
Photographer: Carl Warner
Typographer: Lee Aldridge, SiD@rkcr/y&r
Production: Ali Power
Planner: Kate Nettleton
Account Director: Glynn Euston
National Communications Manager: Les Knight

 

Toolkit
Copywriter: Adrian Lim
Art director: Steve Williams
Planner: Richard Cordiner
Production Company: Tag
Photographer: Andy Green

 

The Creative Review Annual is out now, published as a special 196-page double edition with our May issue and featuring the best work of the year in advertising and graphic design. If you would like to buy this issue and are based in the UK, you can search for your nearest stockist here. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.

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