Land Rover’s stamp of class

We were just sitting round the CR office bemoaning the lack of quality print ads these days when up popped a rather nice new execution from RKCR/Y&R for the Land Rover Defender

We were just sitting round the CR office bemoaning the lack of quality print ads these days when up popped a rather nice new execution from RKCR/Y&R for the Land Rover Defender

The Defender’s distinctive shape is created from a collage of passport stamps suggesting that the car is the one you need to take you to all these exotic locales (rather than to the nearest supermarket/do the school run etc). The result is beautifully crafted, restrained and deceptively simple in a manner that we don’t often see today.

The ad is part of a campaign that has been consistently good. Check out Toolkit from the back end of last year:

 

Credits:
Passport   
Client: Land Rover UK
Ad agency: RKCR/Y&R
Executive Creative Director: Mark Roalfe
Copywriter: Phil Forster
Art Director: Tim Brookes
Photographer: Carl Warner
Typographer: Lee Aldridge, SiD@rkcr/y&r
Production: Ali Power
Planner: Kate Nettleton
Account Director: Glynn Euston
National Communications Manager: Les Knight

 

Toolkit
Copywriter: Adrian Lim
Art director: Steve Williams
Planner: Richard Cordiner
Production Company: Tag
Photographer: Andy Green

 

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