SMFB Oslo responds to news that the Game of Thrones costume designers used Ikea fake fur rugs to create outfits for some of its characters with instructions on how to make your own
Ikea has long been known for the quirky names it gives to its products, but a new ad campaign sees these monikers get even stranger.
In a very powerful piece of fundraising, the Norwegian Red Cross built a replica of a Syrian home in an Ikea store, in order to highlight the terrible conditions that families are living in.
Brands are all over Valentine’s Day this year. Here is one of the sweeter offerings out there – a series of amusing love-themed illustrations from Ikea Singapore, released via Facebook.
Mother London has created a charming animated commercial for Ikea, which aims to emphasise the value of play. We talk to post-production house MPC about how they worked closely with director Daren Rabinovitch to create the ad’s distinctive style…
Ikea has released a trailer to promote a new series of films created by DreamWorks for the furniture brand. The animated shorts will promote a new series of Ikea toys.
In this extract from our October issue, we take a look at how research into the changing way we live is inspiring Ikea’s new products – plus how the brand is hoping to refresh its image by working with fashion designers and social enterprises
Layouts are based on research gathered from Ikea’s annual home visits around the world. “These insights are then used by our in-house interior designers to develop our room layouts … so all of our rooms are inspired by real homes,” says Johan Wickmark, manager of Ikea communications. “Each catalogue production takes about 13 months from […]
In the five decades since, his space saving concept has helped turn Ikea into one of the world’s most successful brands