Ikea’s spoof instructions for creating your Game of Thrones cape
SMFB Oslo responds to news that the Game of Thrones costume designers used Ikea fake fur rugs to create outfits for some of its characters with instructions on how to make your own
Ikea renames its products after common Google searches in new ad
Ikea has long been known for the quirky names it gives to its products, but a new ad campaign sees these monikers get even stranger.
Norwegian Red Cross built a Syrian home in an Ikea store
In a very powerful piece of fundraising, the Norwegian Red Cross built a replica of a Syrian home in an Ikea store, in order to highlight the terrible conditions that families are living in.
Ikea goes for epic emotion in new ad campaign
The spot sees the furniture brand ditch the quirky style of its previous commercials in favour of a sentimental approach.
Ikea Singapore’s cute Valentine’s Facebook campaign
Brands are all over Valentine’s Day this year. Here is one of the sweeter offerings out there – a series of amusing love-themed illustrations from Ikea Singapore, released via Facebook.
A robot learns to fly in a cute new Ikea ad, directed by Daren Rabinovitch of Encyclopedia Pictura
Mother London has created a charming animated commercial for Ikea, which aims to emphasise the value of play. We talk to post-production house MPC about how they worked closely with director Daren Rabinovitch to create the ad’s distinctive style…
Ikea joins forces with DreamWorks to create a series of short films to promote new toy range
Ikea has released a trailer to promote a new series of films created by DreamWorks for the furniture brand. The animated shorts will promote a new series of Ikea toys.
“We have to be constantly curious about people’s everyday lives”
In this extract from our October issue, we take a look at how research into the changing way we live is inspiring Ikea’s new products – plus how the brand is hoping to refresh its image by working with fashion designers and social enterprises
Ikea in print: on successful catalogue design
Layouts are based on research gathered from Ikea’s annual home visits around the world. “These insights are then used by our in-house interior designers to develop our room layouts … so all of our rooms are inspired by real homes,” says Johan Wickmark, manager of Ikea communications. “Each catalogue production takes about 13 months from […]
How Ikea was founded in 1943 by 17-year-old Ingvar Kamprad
In the five decades since, his space saving concept has helped turn Ikea into one of the world’s most successful brands
Ikea: the ads
From films starring monkeys and a flock of flying T-shirts to a Halloween parody of The Shining, Ikea’s recent ads include some brilliantly inventive and witty ways to advertise furniture.
New Ikea Asia ad shows how to cook up a kitchen
Another week, another lovely new ad from Ikea. This latest spot, created for the Asian market, envisions the Ikea catalogue as a cookbook, from which you can cook up a new kitchen, to your desired specifications.