Aimée McLaughlin

Aimée is Senior Writer at Creative Review

The brands giving the DIY sector a makeover

Interest in home improvement exploded in the wake of the pandemic. We speak to DIY veteran B&Q and D2C startup Lick about how they’re communicating with consumers and whether the sector can sustain its lockdown success

The art of creating a James Bond title sequence

Daniel Kleinman has been the creative mind behind almost every 007 title sequence since the 90s. He discusses his work on Daniel Craig’s final foray in No Time to Die and how he finds the delicate balance between reinvention and homage