Aimée McLaughlin

Aimée is Staff Writer at Creative Review

How Lacoste helped save the planet while selling polos

Lacoste and IUCN’s Save Our Species campaign last year offered a clever take on wildlife conservation. As part of our Annual 2019 coverage, we speak to BETC’s Fanny Buisseret about creating a campaign with social impact on a shoestring budget

How Glossier is shaking up the beauty industry

Glossier is putting traditional beauty retailers to shame with its straight-talking, customer-first approach. As a part of our Annual 2019 coverage, Aimée McLaughlin delves into the rapid rise of millennials’ new favourite beauty brand

How Nike stole this year’s sports brand crown

Turning its focus onto individual cities, such as in its Nothing Beats a Londoner ad, has given Nike a new lease of life this year. As a part of our Annual 2019 coverage, we look at what the brand has been doing right

How I Work: Jenn Nkiru

The filmmaker has come a long way from the summer scheme in Peckham that kickstarted her career. She tells CR about her role as a creative anthropologist, and why she makes cinema, not film