Otherway on being acquired
Following creative agency Otherway’s acquisition by Common Interest, founder Jono Holt discusses what it means for the company’s future and what he’s learned along the way
Aimée joined Creative Review in 2018, and became associate editor in 2023. She writes about trends and developments in advertising and design, and is interested in film & TV and digital culture
Following creative agency Otherway’s acquisition by Common Interest, founder Jono Holt discusses what it means for the company’s future and what he’s learned along the way
As the UK grapples with its identity in the post-Brexit era, is its reputation as a global creative powerhouse under threat?
Created by Studio Dumbar/Dept in collaboration with Instagram’s in-house design team, the new motion identity system is inspired by the act of scrolling and swiping
Wonderhood Design has created an intentionally provocative yet playful brand for the new coffee shop run by St Anne’s Church in London’s Soho
The department store has collaborated with multi-disciplinary artist Max Siedentopf as part of a pop-up that pays homage to everything from whoopee cushions to custard pies
Directed by Jess Kohl, the trio of short films take an unconventional approach to documenting young athletes from the worlds of football, tennis and basketball
We look at how brands are increasingly using design to engage with different cultures and communities around the world, and why there’s no room for cultural faux pas anymore
Sharice Babakhani discusses her work in the graphics department for Netflix’s new adaption of One Day, and how the experience has fed back into her day job as a creative researcher for commercials
We speak to curator Holly Hay about working with the late photographer on a digital retrospective of his work, plus what the experience has taught her about blockchain’s broader potential
While augmented reality is already ubiquitous in the realms of social and gaming, brands are only just beginning to scratch the surface of the tech’s potential to transform our daily lives
The integrated campaign will explore the cult of WcDonald’s through an IRL dining experience, manga-inspired packaging designs and even an anime series developed with Studio Pierrot
Healthy cereal startup Surreal is using playful design and an irreverent tone of voice to cut through in a crowded category. But the debate around its latest campaign is a stark reminder why brands need to put authenticity first