Aimée McLaughlin

Aimée is Senior Writer at Creative Review

Introducing the D&AD Awards 2020 winners

Burger King’s Moldy Whopper and the adaptable typeface Universal Sans are among the Black Pencil winners this year, while the Colombian Ministry of Defence’s Rivers of Light campaign was named as the ad of the decade

Selling a greener future

Creative campaigns are increasingly used by environmental groups to promote a greener way of life – but are bandwagon-jumping brands diluting the message? Aimée McLaughlin speaks to Greenpeace, Extinction Rebellion and Mother about the role of advertising in sustainability