Etsy’s latest campaign chooses humans over AI
Celebrating the skill and creativity of its makers, the e-commerce brand hopes to remind people of the more human side of its business
Artist Paolo Cirio on the real dangers of AI
The artist’s subversive new show at Foam in Amsterdam interrogates AI. He talks to us about how his “hacker ethics” determine who’s entitled to privacy in his work and why the current preoccupations around AI are misplaced
Should we be worried about AI washing?
There are concerns that brands, agencies and creatives aren’t disclosing where they’ve used AI. Yet as companies increasingly see the technology as a business selling point, is it also possible that some are actually overexaggerating their use and understanding of AI?
How AI is shaping the future of agencies
As a new wave of agencies embrace the rapidly developing era of AI, are those with more traditional business models at risk of being left behind?
How can we learn to trust AI?
The rapid adoption of AI means an increasing number of images we’re exposed to are now being created by these tools. CR examines the public scepticism around AI-generated imagery and what can be done to build trust
Why AI is the kick up the arse copywriters need
If ChatGPT and co are coming for our jobs, creativity is the only thing that will protect us, says Reed Words creative director Orlaith Wood
Niceaunties stretches reality with her AI creations
Inspired by Asian ‘auntie culture’ and the influential women in her life, the artist creates AI-based works that explore beauty, ageing and personal freedom. She talks to us about her process and some of the debates surrounding AI
Why predicting the future of AI is pointless
Modem co-founder Bas van de Poel discusses how the design studio/think tank’s ongoing experiments with AI are offering a glimpse into the future of the technology rather than wild speculation
In-House Agency Leaders Club
How in-house agencies are adopting AI
What are the opportunities, concerns and challenges facing in-house agencies when it comes to AI? IHALC decided to find out in a major new survey
Pablo Delcan’s non-AI generative art model
Prompt-Brush asks for suggestions, which Delcan then “generates” by hand and sends back. Here he discusses the conversations it’s opened around AI and the importance of human touch in the creative process
Why emotive AI is the future of customer experience
The most engaging AI uses emotion to engage audiences. Here ustwo’s Nayan Jain and Helen Fuchs ask brands to look beyond the bots to create more personalised experiences
The digital doppelgänger dilemma
AI is already changing our relationships with celebrities, as several stars endorse its potential. The question is, should you get on board, and if you don’t, will you be left behind?
Why form should follow feeling, not function
AI will give brands the opportunity to create personalised, human-centred experiences for audiences, generating love and loyalty. Here, R/GA UK’s Kyle Wheeler explains how brands can prepare for the next level of customer experience
Everyday Intelligence and the rise of the n-AI-tives
Wondering how to get the most out of AI? You would be wise to look to the younger generation, who see its value as empowering, rather than overpowering, says We Are Pi’s Rick Chant
Bringing OpenAI’s brand into the mainstream
We hear how design agency Area 17 helped transform the company behind Dall-E and ChatGPT from a niche non-profit into one of the world’s most famous AI brands
Artist Beth Frey’s love/hate relationship with AI
The artist discusses how AI has broadened her practice, but also acknowledges the issues and challenges that can arise from using the tech
Why AI should be a musical force for good
If used in collaboration with creators, and with an ethical mindset, AI can open up a world of musical opportunities for brands. Here Roscoe Williamson offers some practical advice for best practice
In-House Agency Leaders Club
The impact of AI on in-house agencies
While in-house agencies need to put processes in place to guard against the risks of AI, its use could unlock their unique creative potential
Is AI coming for clients?
Could the future client be artificial? Our advertising correspondent Ben Kay ponders an unexpected new dimension offered by AI
Survey finds AI has become an “enabler of creativity”
Rather than taking all our jobs, a survey published by Canva reveals AI allows creative and marketing leaders to automate repetitive tasks in order to focus on the “more genuinely creative work”