AI and creatives’ complicity in their own extinction
Every click, every search and every hashtag fuels the machines that may one day replace many of today’s designers and creatives
Innovations in artificial intelligence and insights from industry experts on the future of automation, Big Tech, and more
Every click, every search and every hashtag fuels the machines that may one day replace many of today’s designers and creatives
Despite reassuring research suggesting that creative jobs are safe from automation, AI looks likely to take over much of the more mundane work of designers and art directors. But rather than an existential threat, the optimistic view is that by freeing creative people from drudgery, AI could open the door to exciting new opportunities.
AI systems are already impacting our lives, yet few legislators understand them, never mind knowing how to control them. In the absence of effective government oversight, can we trust Big Tech to regulate itself?
As brands look to automate customer interactions and even creative processes, writer Nick Asbury and writer/strategist Russell Davies (both humans) discuss some of the implications – in a conversation covering writing, speech, taglines, boat trips and unexpected items in the bagging area.
What is a robot? Carlo Ratti – director of MIT’s Senseable City Lab and an adviser to the Vitra Design Museum’s new Hello Robot exhibition – defines a robot as anything with sensors (tools or apparatus to collect data); intelligence (the ability to interpret that data) and actuators that can generate a physical response. “If those […]
Duncan Gough makes art from social tech, creating meaningful experiences and even robotic companions. Here, he talks to collaborator Leila Johnston about his desire to use AI to make useless, beautiful things
As data and its use becomes ever more central to creative practice, designers must decide who is making the decisions – them or the computer? Francisco Laranjo argues that a thorough understanding of the technical, social and political workings of algorithms and AI are key to the profession’s future
In the Channel 4 series Humans, audiences were shown a world where androids – or ‘synths’ – are a part of normal, everyday life. We talk to the show’s writers, Jon Brackley and Sam Vincent, about the real AI that lies behind the story, and whether the robots are, in fact, coming.
We hear how design agency Area 17 helped transform the company behind Dall-E and ChatGPT from a niche non-profit into one of the world’s most famous AI brands
The artist discusses how AI has broadened her practice, but also acknowledges the issues and challenges that can arise from using the tech
If used in collaboration with creators, and with an ethical mindset, AI can open up a world of musical opportunities for brands. Here Roscoe Williamson offers some practical advice for best practice
While in-house agencies need to put processes in place to guard against the risks of AI, its use could unlock their unique creative potential
Could the future client be artificial? Our advertising correspondent Ben Kay ponders an unexpected new dimension offered by AI
Rather than taking all our jobs, a survey published by Canva reveals AI allows creative and marketing leaders to automate repetitive tasks in order to focus on the “more genuinely creative work”
Pentagram partner Jody Hudson-Powell discusses the visual language that is emerging around AI, and the importance of brand when it comes to building trust in the rapidly developing technology
Rapid change is now a standard, and trying to keep up with the latest developments – for both yourself and your clients – can be dizzying. But creatives shouldn’t despair, says our ad correspondent Ben Kay
Artificial intelligence may bring a new meaning to hybrid working in the future, as our digital avatars are taught to sweat the small stuff while we take care of the big questions, suggests We Are Pi ECD Rick Chant
Souders talks to us about her new book, Another Online Pervert, which asks questions about the gendering of artificial intelligence and the implications of big tech on culture and creativity
Artists are furious that their work has been used as fodder for AI tools, and copyright lawsuits are mounting as a result. We discuss AI’s intellectual property woes with Jelly head of artist management Nicki Field and illustrator Christoph Niemann
Changes swept through the tech sector this year, leaving a trail of uncertainty across social media, cryptocurrency, and the creative workforce – but opportunity in some corners, too