The digital doppelgänger dilemma
AI is already changing our relationships with celebrities, as several stars endorse its potential. The question is, should you get on board, and if you don’t, will you be left behind?
Why form should follow feeling, not function
AI will give brands the opportunity to create personalised, human-centred experiences for audiences, generating love and loyalty. Here, R/GA UK’s Kyle Wheeler explains how brands can prepare for the next level of customer experience
Everyday Intelligence and the rise of the n-AI-tives
Wondering how to get the most out of AI? You would be wise to look to the younger generation, who see its value as empowering, rather than overpowering, says We Are Pi’s Rick Chant
Bringing OpenAI’s brand into the mainstream
We hear how design agency Area 17 helped transform the company behind Dall-E and ChatGPT from a niche non-profit into one of the world’s most famous AI brands
Artist Beth Frey’s love/hate relationship with AI
The artist discusses how AI has broadened her practice, but also acknowledges the issues and challenges that can arise from using the tech
Why AI should be a musical force for good
If used in collaboration with creators, and with an ethical mindset, AI can open up a world of musical opportunities for brands. Here Roscoe Williamson offers some practical advice for best practice
In-House Agency Leaders Club
The impact of AI on in-house agencies
While in-house agencies need to put processes in place to guard against the risks of AI, its use could unlock their unique creative potential
Is AI coming for clients?
Could the future client be artificial? Our advertising correspondent Ben Kay ponders an unexpected new dimension offered by AI
Survey finds AI has become an “enabler of creativity”
Rather than taking all our jobs, a survey published by Canva reveals AI allows creative and marketing leaders to automate repetitive tasks in order to focus on the “more genuinely creative work”
Why branding will be vital in the AI race
Pentagram partner Jody Hudson-Powell discusses the visual language that is emerging around AI, and the importance of brand when it comes to building trust in the rapidly developing technology
Working at warp speed
Rapid change is now a standard, and trying to keep up with the latest developments – for both yourself and your clients – can be dizzying. But creatives shouldn’t despair, says our ad correspondent Ben Kay
Life in multiple dimensions
Artificial intelligence may bring a new meaning to hybrid working in the future, as our digital avatars are taught to sweat the small stuff while we take care of the big questions, suggests We Are Pi ECD Rick Chant
Artist Brea Souders on what she learned from a chatbot
Souders talks to us about her new book, Another Online Pervert, which asks questions about the gendering of artificial intelligence and the implications of big tech on culture and creativity
What’s the answer to AI’s big copyright problem?
Artists are furious that their work has been used as fodder for AI tools, and copyright lawsuits are mounting as a result. We discuss AI’s intellectual property woes with Jelly head of artist management Nicki Field and illustrator Christoph Niemann
Trends of 2022: The year in tech
Changes swept through the tech sector this year, leaving a trail of uncertainty across social media, cryptocurrency, and the creative workforce – but opportunity in some corners, too
Lost in transcription: the battle for AI accuracy in converting speech
Of the many transcription platforms out there, Otter sits head and shoulders above the rest for a decent voice to text transcript. But despite its valid functionality claims, those needing good tools in this space are often still frustrated
Facebook
Marketing and Machines: Why brands need to give AI time to learn
A three-part podcast series created by Marketing Week, Creative Review and Econsultancy, sponsored by Facebook, investigating the impact AI has on marketing, creativity and digital
Could AI be the secret to managing our mental health?
Talking to a bot about how you’re feeling may sound like something out of a sci-fi film, but the technology has the potential to revolutionise the way we treat – and even prevent – mental health problems. CR investigates the possibilities of AI therapy
Predictions for the new decade: Perry Nightingale
To mark the start of the 2020s, we’ve asked a selection of our regular columnists to offer up some predictions of what lies ahead for the creative industries. Here, creative technologist Perry Nightingale outlines some wildcard moments in tech that may happen this decade
Zao and the addiction to Face Value
CR columnist and AI maestro Perry Nightingale tries out the hugely popular Chinese deepfake app Zao, and after getting over some language barriers is surprisingly excited by what he discovers