Artificial Intelligence

Innovations in artificial intelligence and insights from industry experts on the future of automation, Big Tech, and more


The digital doppelgänger dilemma

AI is already changing our relationships with celebrities, as several stars endorse its potential. The question is, should you get on board, and if you don’t, will you be left behind?

Why form should follow feeling, not function

AI will give brands the opportunity to create personalised, human-centred experiences for audiences, generating love and loyalty. Here, R/GA UK’s Kyle Wheeler explains how brands can prepare for the next level of customer experience

Related articles

Working at warp speed

Rapid change is now a standard, and trying to keep up with the latest developments – for both yourself and your clients – can be dizzying. But creatives shouldn’t despair, says our ad correspondent Ben Kay

Life in multiple dimensions

Artificial intelligence may bring a new meaning to hybrid working in the future, as our digital avatars are taught to sweat the small stuff while we take care of the big questions, suggests We Are Pi ECD Rick Chant

What’s the answer to AI’s big copyright problem?

Artists are furious that their work has been used as fodder for AI tools, and copyright lawsuits are mounting as a result. We discuss AI’s intellectual property woes with Jelly head of artist management Nicki Field and illustrator Christoph Niemann

Trends of 2022: The year in tech

Changes swept through the tech sector this year, leaving a trail of uncertainty across social media, cryptocurrency, and the creative workforce – but opportunity in some corners, too

Could AI be the secret to managing our mental health?

Talking to a bot about how you’re feeling may sound like something out of a sci-fi film, but the technology has the potential to revolutionise the way we treat – and even prevent – mental health problems. CR investigates the possibilities of AI therapy

Predictions for the new decade: Perry Nightingale

To mark the start of the 2020s, we’ve asked a selection of our regular columnists to offer up some predictions of what lies ahead for the creative industries. Here, creative technologist Perry Nightingale outlines some wildcard moments in tech that may happen this decade

Zao and the addiction to Face Value

CR columnist and AI maestro Perry Nightingale tries out the hugely popular Chinese deepfake app Zao, and after getting over some language barriers is surprisingly excited by what he discovers